#Instagram followers pay attention because of the images, but they stay because of the captions, says via #SocialMedia Click To Tweet Direct them to act on issues they care about. Provide doable steps to help them reach their goals. Use captions to teach your followers the things they want to learn. Instagram followers pay attention because of the images, but they stay because of the captions. You must nail the image aesthetic, making them on-brand and compelling.Īnd here’s the secret: Words also have a key role in the feed. Your images are what will ensure that they stick around. (A ton of resources describe how to get more Instagram followers or attention, but the big three are hashtags, beautiful images, and audience engagement.) Get more #Instagram followers by using hashtags, beautiful images, and by engaging with your audience, says via #SocialMedia Click To Tweet It’s also the source of ongoing curated content for followers and fans to visit and revisit, hopefully, many times.įocus on people who already found their way to your posts or profile. It provides new people an at-a-glance sense of your message, product, or services. It is your chance to convey with images what your brand is about.Īs your Instagram home base, your feed does double duty. Think of the Instagram feed as your Instagram homepage.
How to Engineer Your Brand’s Instagram Success Story.
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